It is always said, “Engage your Customers!” Sounds like petty advice, right? But how accurately do you demonstrate that? Every business is unique, so there’s no standard manual to follow. But, here we have shown a few things when combined with common sense and intuition can significantly help you to start a conversation and gain traction in the social media sphere.
How to use social media to engage customers? When you want to engage your clients on social media, regular, small efforts are effective than a huge onetime blitz. The development doesn’t have to be expensive, consider getting a freelance social media consultant to kick start the process and you take over. With time the little consistent efforts will bring loyalty and engaged social media following.
Here are ways to leverage audience information and engage customers through social media:
Coming up with quality content takes significant resources and time. With this in mind don’t feel compelled to have a presence in all platforms. Focus on developing quality content for the most relevant segment aligned with your business’s client base.
Every social podium you add content means additional responsibility to craft top quality and unique substance to that channel. For example, you are a fashion brand, you can’t do without Pinterest or Instagram, but do you LinkedIn content? Put much focus on relevant platforms to your business.
Focus on Value Provision
The single best way to use your social channel is providing value to clients. You can thoroughly do this by giving out tips, teachings, information, and news. When doing this, you are not just establishing your brand or yourself as subject matter expert; you are selflessly and genuinely helping people. Your expertise and message will gain an audience when people share and appreciate the advice you offer.
Highlight Active Community Members
We all love to be talked about and recognized, and by sharing inspirational stories of individuals amongst your social circle in tandem with generalized content in topics they care about have interest in, you already have a winning formula. Note and feature your active community associates; this will significantly increase the follower’s engagement as people notice the authenticity and humanity in your brand.
Always Be Authentic
Social media strategists work so hard to pick on the right words to tap customers; authenticity will get them right any day. No one takes it positively being sold to, and a generic sale hurl can be detected miles away. Social media is traditionally for socialization-not sell. So if you can’t spread the social media gospel, you will be ignored flat. Do it their way, and you will engage them successfully with much ease.
Use Your Company’s Mission
Craft a catchy way to connect your company’s mission to your customers and put that on the social media platform. Assuming your company mission is “Moving the World.” Every Friday a team member’s story is featured moving a customer’s world, and we name it “Moving the World Friday.” This is the most robust way to sale your company’s mission to the world while connecting with the customers, as the post gets a lot of engagement.
Make Social Media Part Of Your Communications
The public network is often the first place that potential clients interact with your brand on the web. Consumers anticipate businesses to have an informative social profile, up-to-date and easily accessible. Design exclusive content strategy for every social platform you are using. Network in your respective industry via LinkedIn, curate brand photos and image on Instagram, and make use of Facebook to develop a fan community.
Respond To Queries
It might tedious and demanding to get in touch with all your social media followers, more so if they are in thousands, but with concerted attempt to respond to all queries, question, and comments in a timely way will increase brand loyalty and engagement. Have the intention to answer every single concern or criticism that customers send via social media.
Make It Interactive
Employ a strategy that is more interactive by posting contests, votes, and polls, and ensure you get back to every comment you receive, even a quick simple “thank you.” This will mostly impact brand loyalty and reach more audience because social media users enjoy participating and interacting with brands, and they want to be recognized that their voice is heard.
Create An Emotional Connection
We all buy emotionally and rationalize with logic. We give an inclination to people we trust, like and know. The precise way to develop the emotional connection is by sharing emotionally moving images, inspirational anecdotes and stories related to the difficulties your customers are currently going through their lives.
Use Great Content Chatbots
Applying giveaways with the help of chatbots is an excellent way for clients to appreciate and value from your business.
Be The Solution To Your Client’s Problem
Post content on your social media platforms that solve your audience’s crisis engage directly via direct messages and comments to create a community, always provide value to your customers and show interest in them. Brand loyalty is a double-edged thing based on consideration and attention. If you pay attention to your community and carefully engage their concerns and comments, they will pay attention to your business and brand.
Encourage User-Generated Content
In your social channels create content that you receive from your fan base, as compared to focusing on coming up with all new material. More often than not the fan base has the best idea of what they will like to see, it will be prudent to ask them to share content that others in public will find valuable and enriching. This will aim at building a more inclusive audience and more significant that enjoys engaging and reading our material.
Customer service is so fundamental that you should have a designated team or person, all depending on the business size to manage customer service on the social network channels. Monitor major platforms such as Facebook, Instagram, and Twitter. You are looking to thank and engage clients who post positive content, as well as react to the negative complaints and reviews.
The most renowned social media strategy is content marketing. When sharing information about your products or industry, you become a valuable resource to your community. The key is giving value as compared to self-promoting; you will develop a loyal customer base that looks forward to your insights. Create white papers, post articles and blogs that have information on the greatest and latest happenings, not just regarding your business and you, but in the entire industry.
The easiest way to develop new content is to repurpose it from your articles and blogs. For example, extract few sentences from blog posts or article and turn it into a tweet. Alternatively, take quotes from your blog posts and pin them on Pinterest. Create slideshows of your items with infographics and share them on SlideShare.
The derivative of content marketing is article consolidation. Develop daily Google Alerts for news, articles and blog posts in your industry and products. Go through the alerts to extract information relevant to your clients. Share these articles on Instagram, Facebook, and Twitter. On a weekly basis take a few top items and create a blog post.
Content is King
For social media marketing, you might be tempted to focus heavily on quantity and preceding quality. While applications like Hubspot and Buffer can simplify to schedule tweets and posts, don’t fall into the trap of plugging them into your content calendar while repeating and shuffling them.
For successful e-commerce your audience community must maintain the authenticity of the vibe from your brand, to achieve this, there is no substitute for delivering top-notch quality, engaging and fresh content in a timely way.
Maintain a Consistent Voice
To be effective, timing isn’t the only area to be consistency. Your brand’s strength is uniformity in messaging and voice across all platforms. The brand persona in your emails, website, and all other areas need to be steady; otherwise, you risk alienating and confusing your audience.
Listen; Don’t Always Speak
The fact that social media gives an opportunity between the brand and audience to dialogue is a unique strength that is well utilized can be a breakthrough to any business. Speaking to your audience is as important as listening to them, so always give them an ear.
Customers will be ready to share with the brand- negative or positive on the platform. How the brand reacts to the client’s questions, complaints or compliment will determine how excellent they will manage their clients through these channels.
Show Your Personality
Consistency is key! However, “consistently” doesn’t have to be boring. Your brand’s character should be authentic and explicitly tailored to the target audience. Give your customers a peek behind the scenes of your company. Put to the limelight team members and let the community know who makes the business tick.
Have a corporate account (Twitter) that is purely informational alongside team members’ personal and founder’s accounts. Since it is promotional, what is shared there is opinionated.
Whether your business is embarking on social media journey or you are an established public network maven, reconsidering and evaluating your strategy using the above-outlined tips will help set a robust social media engagement.
What is your primary purpose on social media?
The chief purpose of social media is increasing a brand’s visibility and building it. It is not only for socialization and communication with friends but also a handy tool for your business promotion.
What’s your brand’s objective on social media?
It is fixing some aspects of your business brand that is not in line with your goals. It is necessary to let go parts of your brand that don’t well engage the target audience. Create clear objectives that are in match with your brand.