The rise of e-Commerce still remains unmatched in 2019. And statistics indicate that a whopping 93% of buyers seek feedback from social media platforms prior to making online purchase decisions. This is enough proof that social media and e-Commerce are inseparable—you need social media for the success of your online shop.
How can you use social media for e-commerce? Social media is a perfect platform for sellers to market their business while still learning about their consumer needs. The top ways to do this are:
- Optimize your social posts
- Share relevant content
- Enable the share button
- Use attractive and eye-catching visuals
- Interact with your followers
- Use paid ads
A majority of online businesses have realized the great benefits of having an online presence. In fact, there are studies that show that online stores with social media presence report 32% more sales compared to those without. Here are proven tactics that will help any e-Commerce to reap maximum benefits from these platforms.
Top Social Media Strategies for eCommerce
Astonishingly, an average person spends approximately two hours every day on social media. This traffic from social media accounts for 80% of all internet traffic. But, have you ever wondered why people spend this much time online?
Times have changed—and so has the digital market. In the recent past, social media platforms were purely for connecting families and friends. However, the use of these platforms has tremendously evolved. To a majority, social media platforms are now the go-to places for information and reviews about a product they intend to buy. And for others, it is the ideal place to shop for unique products or services.
Another interesting fact is that a person spends twice as much time on social media than on any other search engines. This means that you are more likely to attract buyers from social media platforms than on search engines.
Surprisingly, there are still some online business owners who are yet to exploit the benefits of these platforms. Others are only halfway there. This is for you. Below, we focus on the best social media strategies for your e-Commerce.
Optimize your social posts
A majority of the buyers use social platforms to search for detailed information about a product before making any purchase. Therefore, it is important that your content is seen by your target audience. How will you achieve this?
First, do thorough research on the words that consumers use when searching for products or services that you offer. You should then ensure that these keywords are well distributed in your posts.
Share relevant content
Do not be lured into sharing only promotional content with the thought that it will substantially increase your sales. Actually, this is likely to push away prospective. A sure way is to attract and maintain consumers is by finding a balance between the amount of promotional and informative content on your site.
Consider sharing more entertaining content, tips on how to use your products, precautions, and other educative information. In short, prioritize your consumers’ needs before yours.
Enable the share button
Many online users will want to share meaningful, engaging, and entertaining content with their peers. Therefore, ensure that you enable the share, comment, and like options on all your posts. This is an easy way to let your followers do the marketing for you.
Sharing posts to other social networks helps you to reach a broader audience, increase your followers, and boost relevant traffic to your site. Also, if your business has more than one social platform, a good idea would be to cross-promote content for those sites.
Interact with your followers
The easiest way to earn your customers trust and loyalty is by demonstrating that you care more about their welfare, and it’s not only about selling. Build meaningful relationships with your prospective buyers by answering their questions, responding to their comments, and by being part of their conversations.
A good way to participate in your consumers’ discussions is by being an active member of groups and forums that are related to your product/service, and even share interesting content posted on those platforms. The users there may as well return the favor by sharing your content.
Another option is by use of live chats. Consumers always appreciate experiencing a more human interaction, and this is exactly what live chats offer. They offer a perfect platform for you to learn about your audience.
Here, you can inquire what prospective buyers actually want. This will help you to strategize on how your business can adjust to satisfy those wants. You can also engage your audience on current trends and other controversial topics related to your niche.
Use paid ads
More and more online businesses have embraced the use of paid social media ads to promote their online businesses. Of course, you do not want to your competitors to beat you at this game. Set apart some resources to invest in paid ads.
Research shows that the use of Facebook ads, promotional tweets, and other ads will boost the traffic to your sites and may even prompt buyers into impromptu online buying.
Use attractive and eye-catching visual content
As seen from the above study by Hubspot, the preference of video has drastically increased. In fact, 54% of users prefer video content from a business or brand they support. Here is why.
As discussed earlier, most consumers depend on social media for recommendations on a product they intend to buy. And through videos, they are able to actually see the product’s packaging, how it is used, and its overall outlook.
You can take advantage of this rising preference by using the live stream feature to stream events. Or, you can hold Question answer sessions where you answer any questions your fans and consumers may be having. Another way would be to create videos that offer advice on the use of your products, or explanations to various debatable subjects.
When you post regular quality content, your fans will love you for the constant supply of useful information. Also, consider updating and re-posting older evergreen posts that brought the most traffic to your site. They are still useful now as they were then.
The best way to achieve consistency is by creating a posting schedule and sticking to it. It will increase traffic to your site and result in higher conversations.
Although long educative posts are gaining popularity, a majority of social media users still prefer short, clear-cut posts. These posts are easier to read, comprehend, and pass along.
Use of messaging apps
For a more personalized interaction with your prospects and followers, messaging apps such as Facebook Messenger, WeChat, and Whatsapp are the way to go. For instance, these apps can be used to update customers about their orders or to provide fast and personalized information regarding a certain product or service.
If staying active on social media is taking too much of your time, then outsourcing a professional to do the work for you would be the best alternative. These days there are many freelancers on various platforms such as Upwork and Fiverr who have specialized in social media marketing. Their services are mostly cheaper and will save you time to focus more on your business.
Additional tips for the best social media experience
Social media is now flooded with online businesses, and we want you to stand out. Therefore, we have compiled a few more tricks that will ensure you stay on top of the game.
Use mobile-friendly content
Research shows that currently there are more than 2.56 billion mobile social users. And on average, they will spend 69% of their media time on smartphones. Thus, it is very important to ensure that your site allows for easy mobile use. For example, upload videos in vertical format—the majority of users will not tilt their phones to watch a video.
Automate your response
Another piece of research shows that around 60% of consumers who air their complaints on your page expect your response in less than an hour. If you have the resources, hiring a virtual assistant will help you achieve this. Otherwise, the use of chatbots may be your ultimate rescue.
Narrow down to one or two channels
Having an online presence does not necessarily mean joining all the platforms the internet has to offer. Instead, settle on one or two platforms where you can easily reach and grow your target audience. This will ensure that you do not invest in a platform that bears you no returns.
Below are some basic tips that will come in handy when choosing the best social platform for your target audience.
- Instagram is a visual platform. It is ideal for creating businesses aiming to create brand awareness through the use of creative and attractive brand stories. It is predominated by the female users.
- Facebook is perfect for all audience and is mainly accessed via mobile phones. It is still the most powerful channel for business.
- Twitter is preferred due to the use of short tweets. Brands can use this site to update customers on sales, upcoming events, etc.
- Pinterest is also mainly dominated by the female audience. It is perfect for businesses dealing with fashion, interior design, decor, beauty, etc.
- Do not forget to include the social sharing buttons on other posts outside social media, e.g. on your blog. It will increase traffic to your page.
- Share photos of the person or persons behind the business.
This can include photos of the employees at work or in a recent team building activity etc. The users will appreciate having a face attached to the business.
This is the easiest and quickest way to gain a larger following. Although it does not guarantee an increase in sales, it is a surefire way to sell your brand name and increase traffic to your site.
What is the best time to post on social media?
This will vary depending on the specific platform. For instance, the best time to post on Facebook and Twitter is between 1 pm and 3 pm. However, it is important that you are able to do your own research to identify which time works best for your kind of business.
How can I know if my social media marketing is yielding results?
You can determine the success of social media marketing by evaluating the number of clicks, likes, shares, comments, and retweets. Or, you can link your social platform to your website and then use apps that help track traffic driven from these sites.