Social media are interactive are platforms where people share ideas and content through networking. These platforms highly effective communication tools in today’s world. The most famous examples of social networks are; Facebook, Twitter, Instagram, Whatsapp, Snapchat, Linkedin, Google+, Wikia, Pinterest, and Tumblr among others.
Do you know that you can use social media during an event and make it a sensation? Well, there are myriads of ways in which the platforms mentioned earlier can be useful. Social media enables you to create a buzz, engage, integrate, and intrigue the whole event.
Ways of Using Social Media during an Event
So, are you wondering how this works? First of all, its global connectivity brings the world together. It connects you with your audience regardless of the time, geographical location and status. This is essential for bringing together people in an event. The best way you can influence out to as many people is through social media. Many people are interconnected through the various parts thus it’s easy to deliver your message.
Here are some of the ways social media can be useful:
Marketing the Event
How do you lobby for the event such that it reaches out to as many people as possible? How do you ensure that the advert meets the target? It’s achievable using social media sites. To have a meaningful engagement, you have to create awareness and let people know about your event.
There are various ways to do it. A simple Facebook Page is enough to reach people out there. Other methods of doing this include WhatsApp group chat and broadcast, twitter hashtag, and even Instagram.
Before going along with social media, you need to create a content plan for that particular event. This will help you narrow down to the target group.
Tip: Facebook is a useful tool in promoting events. Everyone is on Facebook, and the chances of reaching your audience are very high. Facebook ads are the best in defining your audience depending on the area surrounding. Also, a Facebook page for that particular event is also useful, but the question is to whether it people will like that specific page.
During the event
It is possible to use social media during an event through the following ways:
A simple hashtag can be a very interactive tool during at an event. It has been used in many events worldwide, and yours is no exception. People can interact on the hashtag and share ideas, views, and opinions.
Events that bring people from different dimensions do well with hashtags. After creating it, you can use promotion means or announce publicly, and tweeps will be on it. Weddings, Graduation ceremonies, modeling, sports, music, fashion, etc. are some of the events where Twitter can work. In additions, it breaks the monotony within the participants.
A good example is the hashtag “#FifaWorldCup2018”, where fans from all-round the world interacted throughout the 2018 World Cup soccer tournament. This hashtag was trending worldwide even before and after the event. How amazing is this?
Since many people fancy Instagram, it is a great tool to keep your audience engaged throughout the event. The Instagram stories feature enables you to live stream activities as they happen, and followers can have a look. People who perhaps didn’t make to attend can be informed through Instagram Stories.
The video is a mainstream advertising tool that you can use to influence attendees. They can persuade and are easy to connect people with. Creating a teaser video beforehand gives users an exciting future insight. A recap video after the event will give a summary of the whole event and maybe be used in the next event.
Use of Influencers
In recent times, influencers have been playing key roles in promoting events. Every social media platform has influencers who have more comprehensive connectivity, perhaps more significant than yours. These social media mavens ensure that your message is well spread.
Different influencers have different brands that reach a sheer amount of audience. An influencer can be anyone who is charismatic enough to draw an audience.
Which of your friends isn’t here yet? It’s perhaps the most popular platform after Facebook and Twitter, WhatsApp doesn’t disappoint when it comes to events. First, group chat and broadcast messaging. Since all friends might fail to fit into one group, you can create as many as possible and share your message there.
Tip: In case you need to send a message to people without using a group chat, then there’s the broadcast feature. You can create a broadcast message and sent it home.
After the Event…
Yes, it was a colorful day, and the event was a success, but is that all? Absolutely no! You still need to reach out to your crew and share your views about the event, funny gestures, photos, and videos. Social media is always the perfect place for all these activities. There is probably another event, and you don’t want to lose your people. Hence you need social media to keep in touch.
You can keep the channels open for everyone to give their feedback. It is even so easy to get feedback on social media compared to anywhere else.
Now you know the various ways in which social media can be helpful to you, but how do you ensure these tools are useful?
Use Pictures and Videos
You are out there promoting your event, but how do you add some spice to it? Add some pictures and videos. Do not go for a plain advert. Try to add taste to the advert and people will like it.
For example, if you are launching your new line of products, treat your audience with spectacular graphics of the products at hand. It will create some excitement and anxiety. Same as when you have a new video or movie, it will be great if you post a trailer of some sleek lyrics. Guess what? Instagram will be buzzing with everyone out there looking forward to the event.
Choose the best event titles and hashtags
A good title is better than riches; that is well said. When creating the event title, keep it close to the perspective. The simpler it is, the more appropriate it will be.
You need to find a balance between the hashtag and the context of the event. It should be preferably short and discernable.
Using several channels
Don’t stick to one network and expect to get 100% results. You have to diversify whatever you are doing. One is never enough. Many networks can help you according to the niche at hand. For example, Pinterest is less popular than Facebook or Twitter, but it’s the most appropriate for a fashion event.
However, the channel should be befitting that particular event. Don’t go out of context in the name of promoting your event.
Know The Best Time to Use Social Media
Everything has its own time. To get the best of social media in your event, know the best time use and when to keep off. Timing matters in everything you do. Know when to engage in chats, hashtags, and posts. Take your time to identify the best time to get engagements.
Since social media activity varies depending on various factors such as the specific social network, age group, and day of the week, Instagram is appropriate during off-work hours, Facebook on weekends for maximum shares. LinkedIn’s highest activity is between Tuesday and Thursday. You have to be strategic on that!
Get some managers for social media
You perhaps don’t have the time to engage people on social media, and someone has to do that. Imagine your wedding is around the corner and you are here and there trying to put things in place. At the same time, you have to keep your followers updated. You don’t to be so much overwhelmed by the workload. All you need is some friends or relatives to help you keep the thrill at social media.
They will monitor the social activity post videos and pictures, reply to chats and queries and even handle critics. This will make things easier and ensure you don’t miss on some part.
Remind people to use social media during the event
Some people may forget to keep that hashtag trending or fail to follow those Instagram stories. It’s not their fault. They have to keep reminded now and then. The attendees can “check-in” the event on Facebook and FourSquare. Create some polls that people have to take part so that they can contribute fully.
To sum up…
Do you find social media useful at your event? If you try the above methods above, there is no way your event is going to be dull. Since social media is cheap, easily accessible and fun, you should do well not to miss out on it.
With social media, you have all that it takes to make your simple event turn into a viral sensation. That’s all it is intended for; to make the world a global village.