As artists and musicians, we want maximum exposure for our production, and social media is the leading “free” way of getting our work to the world stage. This guide will cover the aspects of how social media is used to promote music by going in-depth with concepts used by leading marketing agencies to break musicians into the top charts, with the power of creating a loyal fan base.
How can a musician utilize social media to push their products? Today’s musicians are using social media to build anticipation, connect with fans and generate revenue in unique and new ways. The products range from mixtapes to singles and even occasional traditional albums.
Invite fans who like your Facebook posts to follow your artist page.
Facebook is the best option when you are starting your music advertising functionality the most diverse and influential of all the platforms. You can update all content whether live video, text posts and even images. After posting the content, Facebook allows to a premium advertisement on your page and content to a select targeted audience, which is a convenient way to reach viewers.
It is a less known function on Facebook although a precious one. It allows you to grow your following with people that have already shown interest in you, it more of cold-calling approach.
On your artist page check for previous posts (well-performing) click on the ‘likes’ and you’ll see a list of the fans who have interacted with the post. Invite those people who have liked that post to your fan page. This is a function worth spending your time going through your old posts.
You shouldn’t cannibalize your Facebook posts
Your posts should not compete for each other or affect each other negatively. Capitalize on your recent victory if you recently made a great post that got your audience engaged by creating a great thought follow up sentiments.
Facebook has an algorithm that rewards your content performance that makes your activities more visible to your fans in the newsfeed. Contrary, if you post regularly and don’t get shares or likes, you become less noticeable.
Considering this you should always post valuable information as a musician on your platform as compared to throwing every post. Tag the people who are involved in your music videos or any company that will increase your visibility to those who have been tagged.
Use Twitter Lists
Twitter is a channel that allows you to have a conversation with your audience and communicate with potential fans. The instantaneous nature of Twitter tolerates short bursts of engagement and activities to dissect the latest music releases.
Twitter lists is a sensible approach to keeping a musician’s chaotic life a little bit in order and make it easy to locate the individuals you want to get in touch and nurture relationships.
The initial process takes a few hours if you haven’t explored the lists, and it’s worth it. Add all the people you follow on Twitter to custom lists. They could be PR companies, music blogs, labels or producers. It is empowering to tailor your Twitter feeds in respect to what you’re searching at that time.
The best thing is when you add one to the list they get notifications — the opportunity to give the dose of love and make them know you better. While developing your list name them as “Great taste blogger” or “Hottest producers in town.” Indeed, this will encourage whoever you are adding to have a look at your artist page.
For immediate results we suggest unfollow/follow technique, it is pertinent to note the easier a follower is to land on the less valuable they’re to you. You should attract worth followers by creating exceptional content which gets retweets and like, gaining organic followers and spreading awareness.
Don’t waste space on your social media profiles
As this affects both your personal and artist pages; we are addressing the header images. Make it count, since it is the first thing people see when they find out your profile-free advertising space and you should make it look nice.
If you have new releases, push it here by designing an excellent image header and if you have an upcoming tour or shows indicate the dates and venue. Don’t forget to have artist landing page/website or a “Call To Action.” Regularly change your header image to get engagement with your followers.
Make use of pinned posts
It is interesting how only a few people pin baller posts to their social media pages. Most people on social media post a lot of stuff; some bad, some good some that have no engagement, some with high. That’s only natural.
When a prospective future fan trips your page, what do you want them to see? Pin the best post that represents you as a musician; this should preferably be a music video linked to your landing page and not that post without likes.
Write Blog Post
It is not difficult as it used to be or as it sounds. You need to be a WordPress master. Utilize online programs to easily and quickly knock up blog posts. It does not necessarily have to be lengthy; it could be documentation of your time in the studio or a collection of photos and maybe a gig you had previous night. It gives you mileage to extend your network and reach a new fan base at the same time looking good on your profile.
Did you have a killer play at the weekend? Draft about the show including some photos, the sound guy, the other bands, the venue, fans and the photographer a shout out by linking their pages. Share the post to anyone who features in it, and you will notice they too sharing the blog post also with their audience.
These alerts are so valuable, underused and easy. Come up with a dedicated Gmail account, because you will receive a lot of daily alerts; this will be for two main functions:
You can develop alerts for your artist name, your albums or singles, meaning whenever you are mentioned on the web you get notified. Getting these alerts makes you feel pretty good and gives you something cool to post.
You set a third party content alert to entertain your audience, and your news feed shouldn’t just be all about “me, me, and me.” It can be news on other artists that your fun and you love, funny posts, blog posts about political persuasion and even dark memes. When your following trusts you as an authority of proper content distribution they will engage yourself serving blog posts.
It is a platform you will be uploading your music videos, so it is vital to have a following on YouTube. After having a subscriber base, your fans will instantly be alerted of the new music release and likely watch it.
YouTube is about an algorithm, the video is suggested based on the minutes a video is watched as opposed to the number of viewers. It important if the viewers are watching your music video to the end to be ranked higher than a video that is being watched for the first three seconds and click to other videos. It is the reason why you should not buy fake views.
Use Inbound Advertising
Inbound advertising means driving your community at a regular touch back to the artist landing page. Provide plenty of opportunities and posting your blog content to send your people to your website.
Take third party links and embed your free adverts back to your landing page. Add a Call To Action button and a custom tagline. It is a bonus since you get to know the statistics of how your posts perform, as you get to see how the fans are engaging your content.
It is a page you want your viewers to land on first. It is ideally the page on your web where your audience can listen to or purchase your music. Be sure your social posts have links back to this page. On this page also link this to your social profiles; Twitter, Facebook or LinkedIn. You can embed your live Facebook and Twitter or streaming profiles on your landing page.
Check out the Daily # Trending Hash-tags
You should avoid crafting your content to fit the trending topics or doing it religiously. Give it a whirl if your day’s content somehow relates to the hot trends. It can arguably give you first lane audience. You create clever and original content that stands out of the crowd; you’ll get more re-tweets, making a snowball like an effect, bringing you into more limelight to people who previously didn’t know about your existence.
Organic reach is the sure sustainable mean of promoting your music on social platforms at your disposal. With your current fan base post your content with use of hashtags when using Instagram or Twitter. It is advisable to use organic momentum before investing money to see how the content will generate engagement that will push an algorithm to your favor.
Engage in Conversations
Facebook and Twitter are the two giant playgrounds for individuals with similar interests to interact. However, if you only get to social media to promote your new song releases, tour dates or a new album, you will not experience real engagement, since this is talking to your audience as opposed to talking with them. You need a two-way interaction between your fans and you to build a rapport and trust. Engage your followers in a conversation by replying o messages and comments to identify patterns and trends.
Create a Strategy
Musicians face a complicated problem on social media, listening to music requires a confident mood and a place where you can calmly listen to the lyrics without disturbances, and these are not the always the conditions when one is surfing on social platforms. More so that most platforms like Instagram, Twitter and Facebook have audio muted by default, you will need people to unmute the video to listen to your track; this might be seen as insignificant action but getting people to notice such kinds of stuff costs corporations millions of investment.
I wish there were a way we could tell this is the music that will make people talk, however, for the success of music there’s an entire realm of aspects that can get you noticed, and the main is your brand image. That’s why you’ll always see the tip “get your image right.” Easy to make point but extremely difficult to follow.
Establish Mediums to Push your Music
Keep in mind that with your music you need to be adding value to your fan base. Montage music videos which showcase how huge your band is, or behind the scenes how your music production is taking place. These videos work wonders with your loyal fans. We are focusing on building new fans for your music.
Video music is the best converting type of material on social media; they’re enticing and make people stop scrolling and watch. And are by far the most challenging content to get right, you require an exciting storyline, well planned out and enough characters, and the energy to keep the fans glued on the screen to the end. Successful jams come with planning and knowing what’s going to happen that is compelling at the beginning, middle and end.
Despite what the corporations and labels are doing, musicians are pushing themselves to use social media platforms to offer value, connect with fans and create a relationship. It has led to a new entity in business models and revenue streams from live appearances, touring, and social monetization via advertising.
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Why is it important for musicians to participate in social media?
Artists will have the advantage of using online tools to enhance their projects; tour date, videos, and singles. And have a new and easy method of communication to the fans and other artists.