For many of us, Instagram has become a significant part of our lives. Its content inspires many and invokes envy in some.
Considering the fact that I am a literature major, an enormous portion of my feed comprises of poetry. Plenty of times I have come across posts that pause my fingers in their tracks and make me stare and reflect in utter awe and admiration. This wonderment is usually the result of witnessing exactly what I was feeling in that moment, put into beautiful words right in front of my eyes. That’s the world of Instagram poetry in a nutshell for you – raw, candor and thought-provoking.
Ever since the inception of Instagram, poets across the globe have turned to it with an unwavering desire to share their thoughts, ideas, and emotions. And that too, for good reason. Over the span of only a couple of years, Instagram has morphed into a platform which has endless use cases.
So, if you are wondering why then let’s look at some convincing evidence which will almost certainly familiarize you with the benefits of using this social media platform for sharing your poetry.
Instagram’s user base
A defining feature and perhaps Instagram’s most endearing allure is its ginormous user base.
Statista which has the most credible statistics when it comes to Instagram shows that in June of 2018, Instagram had more than a billion active users as opposed to 800 million active users in September 2017. Clearly, the numbers have gone up and so have your chances of getting discovered.
The beauty of this app is that you can seamlessly incorporate it in your everyday routine, which is why it becomes all the more easy to test whether it works for you or not.
So, if by now, hopefully, you are contemplating using this social media app to make an impact on the creative community, then here’s how you can use Instagram to push your writing abilities as far as possible:
Follow people from your niche
Start off by following other poets in the Instagram world. Not only will this increase your chances of being discovered and getting followed back but you will find yourself more inspired than ever.
At this point, you might be wondering how to find the right people. Well, in addition to utilizing hashtags to look for your target audience, you can follow the followers of a popular poetry account. Which brings me to my next point.
Don’t follow everyone though
Every popular Instagram account has at least a million followers. However, not all of them are active. How did I figure that out, you ask? By looking at the likes of a particular post of a popular account, you can judge how many active followers it has and how many other followers who simply hopped up on a bandwagon.
So, the question remains, who do you actually follow?
Follow the likers of a popular post by a poetry account
In this case, your best bet is to follow people who actually saw, read and interacted with the post of a popular account. By following these people, you will ensure that you are investing in an account which will actually check out your poetry and follow/not follow you based on the mere fact that whether they like your content or not.
Engage with people
The number of followers you get relies heavily on a) your content of course and b) how much you engage with other poets. You wouldn’t want to keep your followers hanging when they complement your work or simply ask for a piece of advice. Reply them back and be nice. To your potential followers, this will come off as a sign of positivity and you will likely get a quicker influx of followers.
If there is one word that shares the same level of ubiquity with Instagram within the concept of growth, it is hashtags.
Hashtags are what allow users to filter over a billion of photos and come across what they were looking for. Even though Instagram allows you to add 30 hashtags per post, from experience I have found out that it is best to use 10 hashtags maximum to keep your post from looking flooded and desperate to be discovered.
Use popular hashtags like poetsofinstagram, quoteoftheday, igpoets, etc. And make sure the hashtag you are using is well heard of.
Be consistent in your postings
This right here is a no-brainer. Just as it goes for blogs, YouTube videos, Facebook pages, etc., to make a successful Instagram account, you have to consistently post. Set a specific time to post poetry, however, keep in mind that consistency is not the only thing that fuels an account. You have to come up with engaging, fun and relatable content as well.
When we talk about getting followers for Instagram, the mention of feature accounts is never too far away and for good reason.
Feature accounts exist in abundance on Instagram and they can be found for different niches. The most popular feature accounts are of photography but there are plenty for poetry as well. This is where you can discover other poets and where other poets can reach you.
Initially, it is a bit challenging to get your work featured, however, with a little patience and persistence, once it does, it’s all uphill from there.
Utilize your Instagram bio to the fullest
Do you just want your Instagram bio to read your name? Yawn, boring! Spice up your bio line to make it more interesting and grasp people’s attention. Talk about yourself and how you started poetry. Jot down a few outstanding facts about you.
Get descriptive with captions
Even though poetry is pretty descriptive itself, you can’t put all of your thoughts in a square image. Have more to say? Use the caption bar and make it as engaging as you can. Ask people questions and inquire how they feel. It is quite likely that people will use the comments tab to express how they feel and your post will get more popularity.
A great way to end a caption is to put a question once you have said everything. At least 5% of your viewers will reply to the question.
Establish a theme for your Instagram account
Although in real life, people want to fit in, life on Instagram is all about standing out. So, figure out a theme for your profile once you create an account for yourself. The most common theme for poets is the black and white theme with the typewriter font. So, maybe stray from the status quo a bit and find your unique style? Experiment with different grids and fonts until you settle for the one you find the most reflective of your personality. You can’t really go wrong with it.
Even though you are free to experiment initially, I would suggest you stick to a particular style once you find out for long-term as inconsistent profiles don’t make a lasting impression and you wouldn’t want your theme to come in the way of getting more followers.
Join Instagram engagement groups for poets
There are plenty of general Instagram engagement groups on Facebook that you can join in order to give your profile a boost. Facebook is way more user-friendly and quicker to navigate then Instagram is so people prefer to find their peers on Facebook and then follow them on Instagram. This is a really quick way of seeing what other people are up to and what they are like in real life.
You can join both kinds of Instagram engagement groups; the general ones and the ones for poets. The general ones have plenty of members so you will have to filter through people to find your target audience. As for the engagement groups for poets, they have fewer members but all of those members are from your niche so you can feel free to interact with all of them.
Repost other people’s content or give shout outs
Another way to come in the public eye is to give shout-outs to poets you really like the work of. This increases the chances of them checking out your profile by a tenfold. Imagine if you get a notification that someone has tagged you in a post which from the notification bar seems vividly similar to your own, you would check it out right? So, you understand what I mean? Curiosity is the key here.
Another thing you can do in this regard is to repost people’s poetry on your profile. You can do this on days where you feel lazy to come up with content of your own, but you still want to seem consistent. It is quite likely that someone from the community will give you a shout-out as well. So, keep your fingers crossed and hope for the best.
Where to find background images for poetry?
If you have a knack for photography then don’t be afraid to use your own photos. However, if you don’t have your way with a camera then there are websites that you can browse for free imagery. For example:
How to generate hashtags?
There are a couple of websites that you can use for generating hashtags. Some of the best ones are: